Rapid + Strategic

Since joining the Geo UX team, I have lead and supported over 40 studies and have become excellent at scoping research questionsrefining project scope with design, PM, and developer stakeholders, and identifying actionable insights. This page walks through my process for a single research project.

The Problem

I worked with a team of one designer, one product manager, and two engineers. They had an idea for a new product that used familiar tools in a new context. When I came on board, they had all kinds of questions about how users would interpret specific interactions and the product itself.

Research Questions

After asking tons of questions about the product context, current challenges and concerns, I took their list of questions and revised them into key sections based on real-world tasks. Then, I prioritized the top three objectives for the upcoming study: 1. Understand users’ reactions and expectations, 2. Gather feedback on expected value, key interactions, 3. Identify areas of opportunity.

Methods + Rationale

As a new product, I quickly decided to narrow in on concept testing. Using this method enabled me to evaluate suggested use cases in a short period of time. I would have the opportunity to understand users’ mental models and an idea of how this product might be useful for them. Also, the product had never been exposed to consumers and the team needed user data to justify development to leadership.

Timeline + Resources

From start to finish, I was able to complete the project in under three weeks. I used participant recruiting vendors and standard gift card incentives, usability labs with recording equipment, and set up team syncs throughout to align on study goals and early takeaways.

“Thank you ever so much for all your hard work on this Allison. I’m so impressed by not only your attention to detail before and throughout the study but also in the synthesis of the results. The video compilations were perfect in helping us consume the insights. This study has had a profound effect on our plans as [the designer] mentioned above, and it will also be key to driving further integrations with [other products]. Thanks a million, and we’d love to work with you all again on future studies!”

Product Manager, Google Maps

“Thank you so much for all your work Allison! Especially for walking us trough the scoping, designing and preparing process of the study! It helped us with clarifying the study goals and aligning them among the team members. With the early insights you shared, we’ve already started re-prioritizing features and adjusting OKRs. This study applying Geo’s perspective, together with [related research], are providing valuable guidance for us on what to do the next.”

UX Designer, Google Maps