About Me

Driven by Curiosity and Impact

Hungry for greater product impact, I poured my journalism skills and experience into UX research and fell in love with user-centric design. I believe it’s never too early to learn about your users, and great design meets user, customer, and business needs. 

I create personas, journey maps, ecosystem maps, product roadmaps, and user story design tools. I excel in working with cross-functional collaborators for insight implementation.

Researching and Defining Users


Problem Solving, Testing, and Iterating 

  • A/B and multivariate testing
  • Heuristic analysis, expert reviews
  • Design thinking, ideation
  • Desirability studies (qualitative and quantitative)
  • Usability studies (qualitative and quantitative)

5 Years of Research Expertise

For over 5 years I have been conducting qualitative research, discovering insights, and communicating impact. Additionally, I enjoy triangulating qualitative insights with quantitative research data for validity.

I create personas, journey maps, ecosystem maps, product roadmaps, and job story design tools. I excel at working with agile, cross-functional collaborators for discovery and evaluative research implementation.

Curious about my research process? Check out my design research process model for a better understanding of my macro and micro approach to selecting effective research methods and activities.


In a hurry?

Download Resume PDF

Sample presentation?

Download Portfolio PDF
Usability Testing
Nate Usability
present findings

Always Learning and Growing 

Outside of UX research, design, and writing, I enjoy training my brain with non-fiction reading. The books, “Getting Things Done” by David Allen and “Flow” by Mihaly Csikszentmihalyi inspired one of my first projects: a habit-building app.

I also enjoy training my body by competing in obstacle races or practicing acro yoga. Currently preparing for a Spartan obstacle race in Chicago! Follow my San Francisco running and cycling activity on Strava :)

Curious about my projects or just want to chat about user research? Let’s connect on LinkedIn or email directly me at allisoncrady@gmail.com.